Client: Sin City Residential
Project: Website copy and neighbourhood descriptions capturing the neon-lit essence of Vegas
Details: Sun City, golfer's paradise or billionaire's playground? It's Vegas, baby! I had a lot of fun writing about the rich, diverse and frankly wacky neighbourhoods of Vegas. It's just a shame I never got to visit.
Client: Edge Commercial Interiors
Details: A brochure designed to sell the client's services - pure and simple. Writing about design is always a blast. Where else do you get to use words like "fluid" and "harmonious"? Lovely clients, too.
Link: Edge Commercial brochure
White Rose Copy
Helping small business owners build authority through expert writing
Copywriting samples of websites, white papers, brochures and more
The best way to determine whether a copywriter is a good fit for your business is by looking at her portfolio. Below you'll find a tiny teaser of
my work across a range of media and styles.
Like what you see? Contact me to discuss your copywriting project!
Project: Tone of voice rebranding, optimised website and corporate brochure for an office interiors design company
Details: I love it when a client lets me get my quirk on. CCWS wanted radical, so I built the copy around a series of questions designed to challenge, provoke and create one heck of a buzz. Death of the office? I don't think so. Not with these guys around.
Link: CCWS website
Client: Continental Chauffeur Company
Project: Website copy for a private hire chuaffeur service
Details: Website copywriting as it should be — to attract new visitors and improve the conversion rate. The fact that I got to write oozy, elegant prose about cars I'll probably never get to travel in was the icing on the cake.
Client: Online Solutions Development
Project: Website copy for a web development and design agency
Details: HTML5? CSS3? It's as if the client was speaking a different language! Luckily, the whole point of hiring a copywriter is to cut through the gobble-de-gook and get the messages across in clear, plain English. Mission accomplished.
Link: OSD website
Client: Selling Homes in Ohio
Project: Optimised website and blog posts for an Ohio-based real estate agent
Details: The client had one objective - search engine page rankings. I worked with an SEO expert to reach optimum on-page keyword density ... plus words for people who want to buy and sell houses.
Client: Red Flag Property Leasing
Project: Copy editing for website
Details: In a area saturated with real estate mumbo jumbo, it's important to keep it simple, friendly and approachable. Great client made this job easy.
Client: Prime Medical Property Group
Project: Name, tagline and website for a pioneering community wellness complex
Details: The client asked me to name a new medical hub, the largest of its kind in the region. The building accommodates radiology services, a pharmacy, day surgery, specialist treatment suites, a dental centre, chemotherapy and more.
Project: Landing pages and blog posts for a network of personal injury law firms
Details: I used to be lawyer, so explaining complex legal concepts in a way that people can understand is second nature to me. Plus, I get to show off my awesome legal skills while sitting in my garden drinking tea. How cool is that?
Link: Quittance website
Client: Truity Psychometrics
Project: Blog posts for a personality testing services company
Details: I write regular blog posts for Truity on various careers and lifestyle topics; some by-lined, some ghostwritten. All posts have a Myers-Briggs Type Indicator slant. Don't know what that means? Clearly you're not an INTJ.
Client: On the Road To Honesty Campaign
Project: Sales emails, Thunderclap campaign copy, pre-sales page and copy editing for an honesty awareness campaign
Details: My client, the author of the On the Road to Honesty e-book for children, wanted to create massive buzz around his message with a viral Thunderclap campaign. I provided various pieces of sales copy and copy editing support. The result? A social reach of 4, 416,091.
Link: Read more at the OTRTH website
Project: B2B white paper series presenting the results of a major longitudinal study on job application conversion rates. Sound boring? It really isn't
Details: A series of easily-digestible white papers that turn complex data into actionable insights for recruiters.
Client: Transition Partners
Project: Full site content for a boutique IT recruitment agency
Details: It's hard to stand out in a saturated market like recruitment. The power of storytelling transformed the client's dry, imitative copy into transparent, benefits-driven messages that spoke directly to employers and candidates.
Client: Hanalei West Co
Project: Long-form sales copy for a dietary supplement
Details: Sometimes copy has to roll up its sleeves and work for a living. The client needed a multi-functional sales sheet drafted in tight sections that could be sliced and diced for use in digital, print and third-party sales platforms. Oh yeah, and it had to sell the product.
Link: Here's what I wrote
Project:Optimised web copy for a digital content replication specialist
Details: SEO copyediting and re-writes to boost search engine rankings and conversion rates.
Worked in a tandem with an SEO expert to craft highly readable, keyword-orientated copy, high-converting meta descriptions and a number of compelling headlines and sliders.
Link: easyReplication website
Client: Molly McCormick Life Coaching
Project: Website copy for life coaching service
Details: I'm so pleased to have met Molly. She has an amazing life story and a wonderful way of looking at the world. All I had to do was listen and frame her stories in just the right type of language. The end result captures her essence perfectly.
Link: Molly McCormick website
Client: CPN Commercial
Details: In my career, I've written more copy about real estate than any other industry. It might explain my ridiculous obsession with "Homes under the Hammer."
Link: CPN Commercial brochure
Client: Red Flag Systems
Project: Copywriting for website
Details: We did a complete revamp of the website targeting a higher-end audience. It can be hard to make the security industry sound interesting. This does a good job, I think.
Link: Red Flag Systems
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