Transition Partners' website
White Rose Copy
Helping small business owners build authority through expert writing
Copywriting samples of websites, white papers, brochures and more
The best way to determine whether a copywriter is a good fit for your business is by looking at her portfolio. Below you'll find a tiny teaser of
my work across a range of media and styles.
Like what you see? Contact me to discuss your copywriting project!
Project: Tone of voice rebranding, optimised website and corporate brochure for an office interiors design company
Details: I love it when a client lets me get my quirk on. CCWS wanted radical, so I built the copy around a series of questions designed to challenge, provoke and create one heck of a buzz. Death of the office? I don't think so. Not with these guys around.
Link: CCWS website
Client: Continental Chauffeur Company
Project: Website copy for a private hire chuaffeur service
Details: Website copywriting as it should be — to attract new visitors and improve the conversion rate. The fact that I got to write oozy, elegant prose about cars I'll probably never get to travel in was the icing on the cake.
Client: Sin City Residential
Project: Website copy and neighbourhood descriptions capturing the neon-lit essence of Vegas
Details: Sun City, golfer's paradise or billionaire's playground? It's Vegas, baby! I had a lot of fun writing about the rich, diverse and frankly wacky neighbourhoods of Vegas. It's just a shame I never got to visit.
Client: Online Solutions Development
Project: Website copy for a web development and design agency
Details: HTML5? CSS3? It's as if the client was speaking a different language! Luckily, the whole point of hiring a copywriter is to cut through the gobble-de-gook and get the messages across in clear, plain English. Mission accomplished.
Link: OSD website
Client: Selling Homes in Ohio
Project: Optimised website and blog posts for an Ohio-based real estate agent
Details: The client had one objective - search engine page rankings. I worked with an SEO expert to reach optimum on-page keyword density ... plus words for people who want to buy and sell houses.
Client: Molly McCormick Life Coaching
Project: Website copy for life coaching service
Details: I'm so pleased to have met Molly. She has an amazing life story and a wonderful way of looking at the world. All I had to do was listen and frame her stories in just the right type of language. The end result captures her essence perfectly.
Link: Molly McCormick website
Client: Red Flag Property Leasing
Project: Copy editing for website
Details: In a area saturated with real estate mumbo jumbo, it's important to keep it simple, friendly and approachable. Great client made this job easy.
Client: Prime Medical Property Group
Project: Name, tagline and website for a pioneering community wellness complex
Details: The client asked me to name a new medical hub, the largest of its kind in the region. The building accommodates radiology services, a pharmacy, day surgery, specialist treatment suites, a dental centre, chemotherapy and more.
Project: Landing pages and blog posts for a network of personal injury law firms
Details: I used to be lawyer, so explaining complex legal concepts in a way that people can understand is second nature to me. Plus, I get to show off my awesome legal skills while sitting in my garden drinking tea. How cool is that?
Link: Quittance website
Client: Truity Psychometrics
Project: Blog posts for a personality testing services company
Details: I write regular blog posts for Truity on various careers and lifestyle topics; some by-lined, some ghostwritten. All posts have a Myers-Briggs Type Indicator slant. Don't know what that means? Clearly you're not an INTJ.
Client: On the Road To Honesty Campaign
Project: Sales emails, Thunderclap campaign copy, pre-sales page and copy editing for an honesty awareness campaign
Details: My client, the author of the On the Road to Honesty e-book for children, wanted to create massive buzz around his message with a viral Thunderclap campaign. I provided various pieces of sales copy and copy editing support. The result? A social reach of 4, 416,091.
Link: Read more at the OTRTH website
Client: CPN Commercial
Details: In my career, I've written more copy about real estate than any other industry. It might explain my ridiculous obsession with "Homes under the Hammer."
Link: CPN Commercial brochure
Client: Edge Commercial Interiors
Details: A brochure designed to sell the client's services - pure and simple. Writing about design is always a blast. Where else do you get to use words like "fluid" and "harmonious"? Lovely clients, too.
Link: Edge Commercial brochure
Client: Red Flag Systems
Project: Copywriting for website
Details: We did a complete revamp of the website targeting a higher-end audience. It can be hard to make the security industry sound interesting. This does a good job, I think.
Link: Red Flag Systems
Want to hire a freelance copywriter, Leeds?
Do you need a freelance copywriter, Leeds? Or someone to write your blog posts for you?
Great. Let's choose the perfect words to convince your buyers that you're offering something outstanding for their money.
I'm pretty friendly so why not get in touch to see what we can do for each other?
Client: Richard Meier / Meier Fire Investigations
Project: Professional bio and website copy for fire investigation firm.
Details: Meier Fire Investigations decided to give its website a complete overhaul to streamline the copy and make it easier to understand. The previous website included too much industry jargon. I rewrote the copy in a conversational tone, including Mr Meier's professional biography.
Client: Urbahn Fit
Project: Website copy, case studies, blog posts Details: Anka Urbahn is hands down the most inspiring woman I've ever met. Just look at her! So her copy had to be inspiring, too. After speaking at length with Anka, I crafted a website that conveyed the dedication, inspiration and care Anka lavishes on her clients. It really captures what she's all about.
Have a project? Unsure about your requirements? Don't sweat it. Let's chat.