Client: Appcast

Project: B2B white paper series presenting the results of a major longitudinal study on job application conversion rates. Sound boring? It really isn't

Details: A series of easily-digestible white papers that turn complex data into actionable insights for recruiters.

Link: Download the white papers from the Appcast website (or send me an email)

Client: Skipper Translations

Project: Renate had built a good reputation as a freelance translator but nearly all her clients came via referrals. She needed a professional website to enhance her credibility and attract new clients in today’s competitive translation market. Here's what the client had to say: "I love it! I come across as a true professional, it’s fun to read yet informative – super!"

Details: Website copywriting.

Link: http://www.skippertranslations.nl/

Client: Hanalei West Co

Project: Long-form sales copy for a dietary supplement

Details: Sometimes copy has to roll up its sleeves and work for a living. The client needed a multi-functional sales sheet drafted in tight sections that could be sliced and diced for use in digital, print and third-party sales platforms. Oh yeah, and it had to sell the product.

Link: Here's what I wrote


Client: Transition Partners

Project: Full site content for a boutique IT recruitment agency

Details: It's hard to stand out in a saturated market like recruitment. The power of storytelling transformed the client's dry, imitative copy into transparent, benefits-driven messages that spoke directly to employers and candidates.

Link: Transition Partners' website


White Rose Copy

Helping small business owners build authority through expert writing

07972 228086

Copywriting samples of websites, white papers, brochures and more


The best way to determine whether a copywriter is a good fit for your business is by looking at her portfolio. Below you'll find a tiny teaser of

my work across a range of media and styles.


Like what you see? Contact me to discuss your copywriting project!


Client: CCWS

Project: Tone of voice rebranding, optimised website and corporate brochure for an office interiors design company

Details: I love it when a client lets me get my quirk on. CCWS wanted radical, so I built the copy around a series of questions designed to challenge, provoke and create one heck of a buzz. Death of the office? I don't think so. Not with these guys around.



Client: Continental Chauffeur Company

Project: Website copy for a private hire chuaffeur service

Details: Website copywriting as it should be — to attract new visitors and improve the conversion rate. The fact that I got to write oozy, elegant prose about cars I'll probably never get to travel in was the icing on the cake.

Link: Continental Chauffeur Services website

Client: Sin City Residential

Project: Website copy and neighbourhood descriptions capturing the neon-lit essence of Vegas

Details: Sun City, golfer's paradise or billionaire's playground? It's Vegas, baby! I had a lot of fun writing about the rich, diverse and frankly wacky neighbourhoods of Vegas. It's just a shame I never got to visit.

Link: Sin City Residential website

Client: Online Solutions Development

Project: Website copy for a web development and design agency

Details: HTML5? CSS3? It's as if the client was speaking a different language! Luckily, the whole point of hiring a copywriter is to cut through the gobble-de-gook and get the messages across in clear, plain English. Mission accomplished.

Link: OSD website


Client: Selling Homes in Ohio

Project: Optimised website and blog posts for an Ohio-based real estate agent

Details: The client had one objective - search engine page rankings. I worked with an SEO expert to reach optimum on-page keyword density ... plus words for people who want to buy and sell houses.

Link: Selling Homes in Ohio website

Client: Molly McCormick Life Coaching

Project: Website copy for life coaching service

Details: I'm so pleased to have met Molly. She has an amazing life story and a wonderful way of looking at the world. All I had to do was listen and frame her stories in just the right type of language. The end result captures her essence perfectly.

Link: Molly McCormick website

Client: Red Flag Property Leasing

Project: Copy editing for website

Details: In a area saturated with real estate mumbo jumbo, it's important to keep it simple, friendly and approachable. Great client made this job easy.

Link: Red Flag Property Leasing website

Client: Prime Medical Property Group

Project: Name, tagline and website for a pioneering community wellness complex

Details: The client asked me to name a new medical hub, the largest of its kind in the region. The building accommodates radiology services, a pharmacy, day surgery, specialist treatment suites, a dental centre, chemotherapy and more.

Link: Read more about this project or visit the PMPG website

Client: Quittance

Project: Landing pages and blog posts for a network of personal injury law firms

Details: I used to be lawyer, so explaining complex legal concepts in a way that people can understand is second nature to me. Plus, I get to show off my awesome legal skills while sitting in my garden drinking tea. How cool is that?

Link: Quittance website

Client: Truity Psychometrics

Project: Blog posts for a personality testing services company

Details: I write regular blog posts for Truity on various careers and lifestyle topics; some by-lined, some ghostwritten. All posts have a Myers-Briggs Type Indicator slant. Don't know what that means? Clearly you're not an INTJ.

Link: Jayne Thompson' blog at Truity

Client: On the Road To Honesty Campaign

Project: Sales emails, Thunderclap campaign copy, pre-sales page and copy editing for an honesty awareness campaign

Details: My client, the author of the On the Road to Honesty e-book for children, wanted to create massive buzz around his message with a viral Thunderclap campaign. I provided various pieces of sales copy and copy editing support. The result? A social reach of 4, 416,091.

Link: Read more at the OTRTH website

Client: CPN Commercial

Project: Brochure

Details: In my career, I've written more copy about real estate than any other industry. It might explain my ridiculous obsession with "Homes under the Hammer."

Link: CPN Commercial brochure

Client: Edge Commercial Interiors

Project: Brochure

Details: A brochure designed to sell the client's services - pure and simple. Writing about design is always a blast. Where else do you get to use words like "fluid" and "harmonious"? Lovely clients, too.

Link: Edge Commercial brochure

Client: Red Flag Systems

Project: Copywriting for website

Details: We did a complete revamp of the website targeting a higher-end audience. It can be hard to make the security industry sound interesting. This does a good job, I think.

Link: Red Flag Systems

Want to hire a freelance copywriter, Leeds?


Do you need a freelance copywriter, Leeds? Or someone to write your blog posts for you?


Great. Let's choose the perfect words to convince your buyers that you're offering something outstanding for their money.


I'm pretty friendly so why not get in touch to see what we can do for each other?

Get in touch

Jayne Thompson

Leeds, West Yorkshire

United Kingdom

Phone: 07972 228086

Email: jayne@whiterosecopywriting.com

© Jayne Thompson, 2016. All rights reserved.

Client: Richard Meier / Meier Fire Investigations

Project: Professional bio and website copy for fire investigation firm.

Details: Meier Fire Investigations decided to give its website a complete overhaul to streamline the copy and make it easier to understand. The previous website included too much industry jargon. I rewrote the copy in a conversational tone, including Mr Meier's professional biography.

Link: Richard Meier biography and Meier Fire Investigations website

Client: Urbahn Fit

Project: Website copy, case studies, blog posts Details: Anka Urbahn is hands down the most inspiring woman I've ever met. Just look at her! So her copy had to be inspiring, too. After speaking at length with Anka, I crafted a website that conveyed the dedication, inspiration and care Anka lavishes on her clients. It really captures what she's all about.

Link: Urbahn Fit website and 'Brand Hero' case studies

Have a project? Unsure about your requirements? Don't sweat it. Let's chat.