White Rose Copy
Helping small business owners build authority through expert writing
Helping your company thrive online
Is your website copy up to scratch?
If not then it should be. Your website is often the first impression a potential client will have of your business. Your services might be world-class — you may even have the awards to prove it — but if you don't convince your reader that you can make his job easier, solve a recurring problem or make him sleep at night, you won't get a sale.
15 seconds. That's how long you have to get these messages across. If your message hasn't jumped off the screen by then, you've lost your visitor. Blimey.
Freelance website copywriter services
There's more to website copywriting than words. People read differently online, scanning pages quickly and focusing on the headlines. It's important to understand consumer psychology and user experience so your reader will stay on your page.
I don't write copy for any drunken Google surfer randomly trawling the Internet at 2am. I write for your preferred audience. In fact, I spend a lot of time getting to know your perfect customer so that I can write in a way that makes sense to them. Free of jargon and fancy words. Full of solutions and benefits. The result is website copy people read and respond to. Instead of glazed eyes and click-aways, you have excited customers, interested and ready to take action.
SEO copywriter services
I write for human readers, but there's no point crafting the perfect message if nobody can find you online. That's why I also consider the search 'bots when writing for the web. If search engine page rankings matter, I can weave your keywords subtly into your copy to ensure that you rank highly for your preferred search terms.
Website copywriter services
This sounds like the kind of website copywriting I need!