Been there, written that

Website Copywriting

(Writing to get the clickety-click)

I create and maintain brand voices.

I come up with punchy headlines and taglines.

I get people interested in your products and services.

I craft messages that drive action.

Marketing Copywriting

(Like Mad Men, if Don Draper wore a flat cap and worked in a shed)

I craft brochures, flyers, books and video explainers.

I pinpoint what makes your product or service special.

I convince customers about benefits—clearly, concisely and memorably.

I help you put something valuable in customers’ hands.

Blog Posts and Other Stories

(Everyone loves a good success story)

I find unique angles for your blog posts, newsletters, press releases and case studies.

I translate interviews and data into compelling stories that are enjoyable to read.

I drive traffic to your website and help you build a loyal following.

I create social media posts that make your content stand out.

Copyediting

(Your words, only less sucky)

I punch up copy to give it some wow.

I get your ideas out clearly from the first page to the last.

I eliminate errors, misspellings and corporate blah.

I repurpose your copy in new formats to engage audiences and boost SEO.

SEO Copywriting

(The right words, the right number of times, in the right place on your web page)

I find the best long-tail search terms to rank for.

I tweak your copy to the demands of search engines.

I craft content that people want to like, link or share.

I get your website found by the right people, for the right search terms.

White Paper Copywriting

(Where the left brain knows what the right brain is doing)

I design the best format for your paper based on your audience and sales cycle.

I do deep research to find the most persuasive arguments.

I sum up your benefits without the buzzwords or hype.

I create copy that fizzes with energy, backed up by research from journalistic-grade sources.

Branding

(So the world knows who you are)

I create signature names and taglines. 

I articulate your brand values, mission, vision and ethos.

I develop corporate identity documents that everyone can follow.

I give you a verbal identity by developing your unique tone of voice.